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Toyota Launches New Online Campaign to Encourage Greater Safety for Child Passengers

Last updated 5 years ago

Research indicates that three out of every four child car seats are not
used or installed properly, and that almost 50 percent of children who are
fatally injured in automobile accidents were unrestrained.  So Toyota and
Cincinnati Children's Hospital Medical Center have teamed up to launch a
national, online campaign via to encourage greater safety for
child passengers in motor vehicles.

The campaign, at, invites people to take action by
watching a child car seat installation video, and sharing it with friends
and family to encourage child passenger safety.  The campaign builds on the
success of Toyota's and the hospital's "Buckle Up for Life" child safety


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